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On December 16, 2021, the "19th China Financial Billboard" Awards Ceremony for Listed Companies and Financial Institutions was held in Shanghai. As a leading brand in the home textile industry, Mercury Home Textile won the "2021 Brand Excellent Enterprise" award with its reliable product quality and strong scientific research and innovation capabilities.
The "19th China Financial Billboard" is led by Hexun.com and is one of the most authoritative and influential annual selections in the financial industry. The selection of the "2021 Excellent Brand Enterprise" award is based on the analysis of multiple dimensions such as enterprise profitability, innovation ability, risk control ability, and social responsibility, and finally selects the leading enterprises in the industry. The fact that Mercury Home Textiles can win this honor is not only the recognition of the quality of its products from all walks of life, but also shows the new look of Mercury Home Textiles under the guidance of the core strategy.
In October 2020, Mercury Home Textiles officially released the quilt strategy of "Choose Mercury for Good Quilts", and jointly released the "2020 China Quilt White Paper" in conjunction with the China Home Textiles Association and the China Sleep Research Association, aiming to popularize scientifically, Technological innovation and other means, while bringing high-quality quilt products to consumers, increase the attention of the people to healthy sleep, so as to improve the quality of national sleep. Subsequently, Mercury Home Textiles successively launched several excellent products with a "core" in terms of appearance, quality and technology, such as the golden partner quilt, the emerald colored glazed washed silk summer quilt, and the Yu·velvet 3D three-dimensional space goose down quilt. The sleep experience of national consumers.
In addition to innovative research and development, Mercury Home Textiles has also made great efforts in brand building. At the 2021 autumn and winter good quilt press conference at the beginning of the year, Mercury Home Textiles joined hands with Dunhuang Museum to start a heavy cross-border cooperation between home textile brands and Guofeng cultural IP, and launched a variety of "Chinese cashmere" series of duvets. They are not only of good quality and can bring consumers a high-quality sleep experience, but also incorporate elements with Dunhuang cultural characteristics, carry forward the national culture, and reproduce the national tide style!
An excellent enterprise should not only have excellent product quality, but also undertake more social responsibilities. At the beginning of 2020, the sudden outbreak of the new crown epidemic brought a huge impact on the whole society. Under the guidance of relevant government departments, Mercury Home Textiles urgently transformed several protective clothing production lines, worked overtime to produce protective clothing to support the front line, and did its best for the sudden epidemic that swept across the country! In the summer of 2021, floods occurred in many places in Henan Province. Mercury Home Textiles responded quickly, allocated resources to organize related material donation projects for local post-disaster reconstruction work, and continued to pay attention to the follow-up progress.
When an enterprise continuously polishes its product strength through technological innovation, insists on spreading and promoting its brand image, and earnestly implements public welfare undertakings to demonstrate its sense of social responsibility, the improvement of sales performance will also become a necessity. According to Mercury Home Textiles "2021 Third Quarter Report", the company achieved operating income of about 837 million yuan in the third quarter, an increase of 11.77% year-on-year. The net profit attributable to shareholders of the listed company was about 85.82 million yuan, a year-on-year increase of 10.18%. In the post-epidemic era where the traditional real economy has been repeatedly impacted, Mercury Home Textiles still maintains a solid pace of steady progress.
In the future, Mercury Home Textiles will continue to adhere to the brand strategy of "good cores choose Mercury", relying on its own advantages of "quality + technology", starting from the needs of users, to create higher-quality products and more attentive services, for the people's healthy sleep Escort. At the same time, Mercury Home Textiles will also actively implement the "dual carbon" strategy, further promote green and low-carbon development, and actively participate in public welfare and charity activities to demonstrate the social responsibility that the home textile industry should have.
