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On July 3, Mercury Home Textiles, China Home Textiles Association and China Sleep Research Association jointly released the "2021 China Quilt White Paper", which carried out in-depth insights and analysis on the national sleep status and potential problems.
Without research, there is no right to speak. As the link between producers and consumers, Chinese companies can only provide products that truly meet consumer needs by having a deep understanding of the market. Since last year, China Home Textiles Association has commissioned Mercury Home Textiles to conduct investigations and researches on sleep problems, and regularly output "China Quilt Core White Paper" as a special research report, focusing on the misunderstanding of Chinese people's understanding of bedding, especially quilt cores, in order to provide solutions. This year, Mercury Home Textiles increased the number of samples from 6,000 last year to 15,000, thereby further ensuring the objectivity, authenticity and reference of the data conclusions.
On the whole, Chinese consumers still have many misunderstandings in sleep and bedding choices, and their sleep conditions are not satisfactory. Data show that less than 60% of the nationals think they have good sleep, and there is still a lot of room for improvement in the quality of sleep of Chinese nationals.
The rapid economic and social development has led to the accelerated pace of people's lives. The fast-paced work and life seem to make it difficult for people to control their own nights, and the quality of sleep is getting worse and worse. The poor quality of sleep will not only affect people's daily life, but also threaten people's physical health. Nearly half of the people can't get rid of fatigue after waking up, and even feel sore all over. People of different age groups have different mental states after getting up. Young people generally have worse sleep conditions than the elderly due to the high pressure of life and work and unstable work and rest habits.
More than 60% of the nationals believe that the pressure from work, study and life is the main reason for their poor sleep; and nearly 50% of the nationals think that the bed/bedding is not comfortable enough, noise, light and other environmental factors are the reasons for poor sleep quality .
As an important part of the sleep microenvironment, comfortable bedding is closely related to sleep quality and cannot be ignored. Based on the results of this survey, Mercury Home Textiles launched a three-dimensional product matrix with quilt core as the core at the "2021 Autumn and Winter Good Quilt Core Conference", providing a complete sleep plan for Chinese people in different regions, different consumer groups, and different age groups .
The year 2021 marks the 100th anniversary of the founding of the Communist Party of China and the first year of the 14th Five-Year Plan, which signifies the beginning of a new journey for my country to comprehensively build a modern socialist country. How to further gather social consensus on brand development and effectively promote brand building to lead high-quality economic development is an important issue that national enterprises must think about. Mercury Home Textiles insists on finding answers from the market and consumers, and shows the spirit and charm of Chinese brands with consistent quality and attitude.
